Skip to content

DRY FEBRUARY: Check out our new lineup of Non-Alcoholic Beers and Cocktails

DRY FEBRUARY APPROVED!

Keep all the flavour with none of the alcohol! Our new non-alcoholic selection features a Hazy Pale Ale, an Emerald Stout, an IPA and two canned cocktails.

SHOP NON-ALC

WE DELIVER EVERYWHERE IN ONTARIO! $50 ORDER MINIMUM.

Ordering Info & FAQ

Find out if your address is located in one of our Express Delivery Zones and other important shipping info.

Learn more
  • ART
    NEW: Series 24
    Series 23
    Series Artists
    Call for Art
    Music
    • Get It (Run the Jewels Collab)
    • The A/V Experience
    • CA Playlists
  • BEER + CIDER
    Core Lineup
    • Audio/Visual
    • Daily Forecast: Mimosa
    • Good Monster
    • Guava Gose
    • Hazy State
    • Jam Up The Mash
    • Life in the Clouds
    • Matter of Fact
    • Ransack the Universe
    • Stranger Than Fiction
    • Circling the Sun
    Limited Releases
    • Toronto Small Batch
    • Origin of Darkness 2022
    • Blueberry Crumble Sour
    • Mosaic Four Ways IPA
    • Festbier Lager
    Styles
    • IPA
    • Sour
    • Dark + Barrel Aged
    • Lager
    • Blonde
    • Cider
    Yard of Ale
    • IPA No. 21: Guava Mango Milkshake
    • IPA No. 22: Sabrolicious Lotus
    Shop All Beer + Cider
  • SPIRITS
    Rum
    • Maple Syrup Barrel-Aged Rum
    Gin
    • Artisanal Dry
    • Cucumber, Lemon and Thyme
    • Lavender & Juniper
    • Plum & Blackthorn
    • Rhubarb & Hibiscus
    • Orange, Coffee & Cocoa
    Cocktails
    • Citrus Gin Collins
    • Passion Mojito Rum Cocktail
    • Lemon Squeezy Sparkling Vodka Lemonade
    • Paradise Found Rum Daiquiri
    • Sangria Spritz
    Sparkling Hard Teas
    • Mango & Pineapple
    • Cherry & Rose
    Accoutrements + Bitters
    Shop All Spirits + Cocktails
  • NON-ALC
    Surreal | Non-Alcoholic Cocktails
    • Moscow Mule
    • Mojito
    Botany | Sparkling Botanical Water
    • Black Cherry & Vanilla
    • Cucumber, Lemongrass & Lime
    • White Peach & Cardamom
    Non-Alcoholic Beer
    • IPA
    • Emerald Stout
    • Hazy Pale Ale
    Maple Syrup
    Hot Sauce
  • MERCHANDISE
    Capsule Collections
    • NEW: Sergio Stuff Capsule Collection
    • Sam Roe Capsule Collection
    Apparel
    • Tees + Long Sleeves
    • Hoodies + Sweaters
    • Hats + Accessories
    Artist Prints
    • Indigenous Print Series
    • Poster
    • Canvas
    Glassware
    Gift Cards
    Shop All Merchandise
  • EXPLORE
    Breweries
    • Hamilton
    • Toronto
    • Events
    ABOUT
    • Drink Creatively
    • More. Charity
    • Careers
    Collective Stories
    Ordering Info + FAQ
Collective Arts Brewing
0
    • NEW: Series 24
    • Series 23
    • Series Artists
    • Call for Art
      • Get It (Run the Jewels Collab)
      • The A/V Experience
      • Playlists
    • Shop All Beer + Cider
    • Core Lineup
    • Origin of Darkness 2022
    • Limited Releases
    • Toronto Small Batch
    • Mixed Packs
    • Yard of Ale
    • Shop All Spirits + Cocktails
    • Gin
    • Rum
    • Cocktails
    • Sparkling Hard Teas
    • Accoutrements + Bitters
    • Surreal | Non-alcoholic Cocktails
    • Botany | Sparkling Botanical Water
    • Non-Alcoholic Beer
    • Maple Syrup
    • Hot Sauce
    • Shop All Merchandise
    • Shop All Apparel
    • NEW: Sergio Stuff Capsule Collection
    • Sam Roe Capsule Collection
    • Tees + Long Sleeves
    • Hoodies + Sweaters
    • Hats + Accessories
    • Artist Prints
    • Glassware
    • Gift Cards
    • Drink Creatively
    • Events
    • About
    • Collective Stories
    • More. Charity
    • Careers
    • Hamilton
    • Toronto
    • Events
  • ORDERING INFO + FAQ
Account

CATEGORIES

  • BEER + CIDER
  • SPIRITS + COCKTAILS
  • NON-ALC
  • MERCHANDISE

Cart

Your cart is empty

Start shopping
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
  1. Home
  2. Audio/Visual News
  3. Redefining the Record Label with Lauretta Records in Los Angeles, CA
Redefining the Record Label with Lauretta Records in Los Angeles, CA
Audio/Visual News

Redefining the Record Label with Lauretta Records in Los Angeles, CA

A rare rose in a garden of thorns, Lauretta Records does the unthinkable and puts their artists first, pushing aside teen pop idols in favour of those underrepresented voices.
No Buses has your one-way ticket to Tokyo Punk Reading Redefining the Record Label with Lauretta Records in Los Angeles, CA 3 minutes Next Audio/Visual Presents: JooseLord
Jan 28, 2022
Tags
  • Audio/Visual News
Share
Facebook Pinterest Twitter E-mail
Share

Lauretta Records

 

Transparency. Accountability. Stability. You wouldn’t necessarily see these words typically being used by a record label...and I worked for a major label so trust me on that. Based in Los Angeles, the female-owned and operated Lauretta Records is redefining the traditional label and creating a platform for artists to build a runway to be financially self-sufficient and independent - something that in the world of the music business is hard to come by. While most labels may be looking for their next chart-topping teen pop star, Lauretta Records is focused on spotlighting underrepresented voices who may not fit that criteria and helping them to develop a more impactful and creative footprint in TV and film. Lauretta Records is led by Katrina Frye, a Black Independent Music Accelerator Fellow (A2IM) and by night an adjunct professor teaching Music Entrepreneurship & Music Marketing who is providing her roster of musicians with education and access to information to empower them to steer their own path. 


“I created Lauretta Records to be a home for artists who are not interested in that ‘traditional’ path, says Frye. “This indie label is here for artists that want to work, expand their reach, and understand that all good things take time. We want to support artists that want a sustainable life doing the thing they love the most, music. And in commitment to this one task we ask artists to approach their catalog in a different way.” 


This speaks true throughout the sounds you’ll hear within the roster of artists and even reflects the company’s name which was inspired by a time Frye and her now husband Jordan, a songwriter who previously worked for Capitol Records, were living in San Diego on a street named “Lauretta” and would dream of becoming full time artists. She recalls the time and says, “It’s when music and art and commerce felt tangible. I remember feeling rich in the fact that I could do what I love and pay my bills.” 


Now, she is trying to make that dream a reality for her roster of six artists that span across genres from the alternative soul of Revel Day and the anthemic melodies and dark synth of Lavendel to the charming R&B grooves of Kesha Shantrell and the electrifying rhythms of producer and singer-songwriter J.Pollock.

 

 

 

From the creative lense, Frye, who received her degree in Visual Art, strategizes with the label’s creative director ​​Gabrielle Veneracion to carefully review the artist’s catalog and decide how the song’s story would best shine through in a scene for a movie or TV show. And so far the label has placed over 50 songs. 

 

Lauretta’s most recent releases include Kesha Shantrell’s ‘Phase’ EP  and J.Pollock’s EP ‘I LIKE THAT’. 

 

Lavendel, official music video for her debut single “Bloodstream”  

 

 

  

For additional info, go to LaurettaRecords.com or follow on Instagram at @LaurettaRecords 

Author: Ash Eliot 

 

Continue reading

Audio/Visual Presents: JooseLord

Audio/Visual Presents: JooseLord

No Buses has your one-way ticket to Tokyo Punk

No Buses has your one-way ticket to Tokyo Punk

Invalid password
Enter

SHOP

  • Beer + Cider
  • Spirits + Distilling
  • Non-Alc
  • Merchandise
  • Artist Prints
  • Gift Cards
  • Ordering Info

EXPLORE

  • Drink Creatively
  • Call for Art
  • Events
  • About
  • A/V Experience
  • The Aluminum Can-vas
  • Collective Stories
  • Careers
  • More. Charity

Get in touch.

Use the chat icon or send us an email.

KEEP IN TOUCH.

Get the goods right to your inbox. Learn about new releases, promos, and events.

Collective Arts Brewing